I am Alessandro Lorenzo Piana Bianco, a globally recognised Strategic Design Executive Leader with over two decades of experience leading transformative initiatives across industries.
My expertise lies in guiding organizations through complex transformations, leveraging systems thinking, data-driven insights, and human-centred design to solve intricate challenges. I specialise in aligning strategic vision with operational execution, ensuring sustainable growth and market differentiation.
I am a trusted advisor to C-suite executives and senior stakeholders, known for my ability to lead multidisciplinary teams and deliver exceptional results in dynamic environments.
Key leadership highlights include:
- Agile Transformation & Innovation: Spearheading Agile methodologies and Design Sprints to foster rapid prototyping, iterative development, and continuous improvement.
- Building High-Performing Teams: Established Fjord Italy studio from the ground up, scaling a robust design team. Managed over 30 designers at Deloitte Digital, showcasing my ability to nurture talent while maintaining delivery excellence.
- Global Team Leadership: At Globant, I lead distributed teams across time zones, ensuring clear communication, strategic alignment, and exceptional outcomes in complex projects.
Strategic Design Expertise
I excel at the intersection of strategy and design, crafting innovative solutions that address market complexities while delivering exceptional user experiences.
My approach integrates emerging technologies with strategic foresight to create products that set new industry benchmarks.
Key areas of impact include:
- Cross-Industry Expertise: Led transformative initiatives in travel & leisure (MENA & EU), smart cities, media & entertainment, and digital identity systems.
- Tech-Driven Solutions: Designed secure booking platforms and ticketing systems that integrate cutting-edge technologies to enhance user engagement and security.
- Strategic Vision: Combining data insights with human-centered design to guide products from concept to market success while driving long-term value creation.
Experience Design
With over 20 years dedicated to service and experience design, I have honed expertise in organising complex systems to improve content accessibility and findability.
My work consistently delivers compelling digital experiences that align with strategic business goals.
Core competencies include:
- Information Architecture: Designing metadata structures, taxonomies, and retrieval logic for seamless navigation across platforms.
- User-Centric Interfaces: Creating intuitive designs for B2C, B2B2C services, GIS dashboards, and structured/unstructured data systems.
- Engaging Digital Experiences: Developing scalable UX patterns that enhance usability across diverse digital ecosystems.
