Piana Bianco

Piana Bianco • Experience Design


With a solid experience in cross-industry product development, I lead virtual/tiger teams from concept to successful release of incremental and breakthrough products.

I believe in:

  • Focusing on 1 project at a time
  • Small, well connected teams
  • Projects rooms
  • Using accessible, low-tech tools
  • Keeping deliverables small
  • Making all work visible
  • Delivering fully functional MVPs

I have >15 years experience across various industries:

  • Automotive
  • Banking & Finance
  • Biotech & Pharmaceutical
  • Broadcast Media
  • Cultural Institutions
  • Education
  • Fashion & Luxury Goods
  • Food & Consumer Products
  • Online Gaming & Casino
  • Publishing
  • Public Sector
  • Retail
  • Sports
  • Videogames


I help organisations plan and deploy successful content strategies; I work with marketing departments, editorial teams, and communication officers to make information easy to access and distribute.

I think communication should be:

  • Cross-functional
  • Coherent
  • Organised
  • Responsible
  • Efficient

With a background as a journalist, and a solid experience in Information Architecture, I have worked both in researching, creating, editing, and distributing information, as well as designing the tools to facilitate the job of the information professionals.

And in particular, I have a proven record of planning, and designing:

  • Content Management Systems (CMS)
  • Data Visualisation/GIS integration
  • Information Retrieval logic (Autonomy, Google, Solr)
  • Knowledge Managment Systems (KMS)
  • Metadata design (taxonomies)
  • Recommender systems logic
  • Structured/Unstructured data integration


I design digital products that delight and engage users; I design products bridging the gap between business requirements and users needs.

I use design to explore and validate products' value, to support business strategies, to facilitate innovation.

I have worked with different media, and platforms, including:

  • Desktop web
  • Intranets
  • Mobile web (smartphones)
  • NUI devices (tablets)
  • Public Kiosks
  • Smart TVs
  • VoD & Live Video feeds

My approach is:

  • User centered (UCD)
  • Context focused (field research)
  • Data driven (data analysis)
  • Tested on rapid prototyping
  • Modular and Scalable (IxD)
  • Gestalt-solid

Piana Bianco

Get in contact to discuss contract offers (I consider permanent jobs as longer contracts).

I'm available for work across all the European Union within short notice - longer notice might be required for opportunities outside the EMEA region.

I'm fluent in:

  • English
  • French
  • Italian
  • Spanish (Castilian)

With a working understanding of:

  • Catalan

You can contact me at: