Piana Bianco | Experience Design

Piana Bianco. Experience Design

Experience Design

I design experiences that delight and engage users.

I believe in providing value to users, by focusing on the quality of the experience.

I consider Experience Design (XD) an exploratory tool towards innovation, a language tool facilitating communictaion between designers and users, between consumers and business.

XD as Design Methodology

I use Experience Design as a design methodology, to validate business requirements, and support the rationale behind design solutions.


I designed experiences for various platforms, and channels, including:

  • Desktop web
  • Intranets
  • Mobile web
  • Mobile apps
  • Newsletters
  • NUI devices
  • Public kiosks
  • Smart TV apps
  • VoD & Live Video feeds

Product Management

With a solid experience in cross-industry new products development, I lead cross-functional, virtual, and tiger teams from concept to successful release of products, and services.

As a Project owner I'm the user experience authority, defining the vision of the service, managing communication with stakeholders and business analysts, and making sure the project scope is fulfilled on time, and within budget.

As a Service Design Lead, I define, and structure, service designs projects that bridge business requirements and users' needs.

As a Team Leader, I believe in:

  • For each team to focus on one project at a time
  • Small, well connected teams
  • Dedicated projects rooms
  • Using accessible, affordable, low-tech tools
  • Deliver small, deliver often
  • Making all work visible
  • Delivering fully functional MVPs


I led the design phase for global companies, across industries and markets, including:

  • Automotive
  • Banking
  • Finance
  • Insurance
  • Healthcare
  • Media
  • Cultural Institutions
  • Education
  • Fashion & Luxury Goods
  • Food & Consumer Products
  • Oil & Gas
  • Online Gaming & Casino
  • Publishing
  • Public Sector
  • Retail
  • Sports
  • Videogames

Content Strategy

I help organisations define, and deploy successful content strategies.

I collaborate with marketing and communication departments, editorial teams, and social media teams, to understand users language, content sharing dynamics, and content distribution.

I think communication is single most important factor contributing to the success of a project. I think communication should be:

  • Cross-functional
  • Coherent
  • Structured
  • Responsible
  • Efficient

Information Architecture

And in particular, I have a proven record of planning, and designing:

  • Content Management Systems (CMS)
  • Data Visualisation/GIS integration
  • Information Retrieval logic
  • Knowledge Managment Systems (KMS)
  • Metadata design (taxonomies)
  • Recommender Systems logic
  • Structured/Unstructured data integration

Data Analysis

I use most common analytics software, as well as custom-built solutions based on open source tools to:

  • mine data
  • read data
  • analyse data

About Piana Bianco

You can find my resumé on LinkedIn at: uk.linkedin.com/in/apianabianco/

You can read my posts on Medium:

You can find me on Twitter as Kurren


I'm available for assignments globally, get in contact to discuss contract offers.

I'm fluent in:

  • English
  • French
  • Italian
  • Spanish (Castillian)

I have a basic understanding of:

  • Catalan