I’ve been helping organizations transform digitally for over 20 years, from the design of digital products and omnichannel services, to strategy definition and cultural change.
Agile Leadership
Leading in-house strategic and design practice
I use an Agile approach to manage and lead, running DesignOps across organisations. I favour rapid prototyping in compact cycles for fast feeedback–iteration loops to guarantee constant and frequent delivery.
I build highly adaptive and effective teams, fostering collaboration and dependability, provinding clear individual goals supporting people growth.
I believe in a transparent and timely communication, for a constant alignment between strategy and operations, from design and development to deployment.
Strategic & Business Design
Helping organizations in solving business challenges.
Balancing Design Thinking with System Thinking Design, I work with organisations in defining better questions to understand the way they present theirselves to markets.
Through Futures Thinking and Scenarios Planning I help shape strategies and idenitfy opportunities by reframing trends and reshaping patterns.
Service Design & Product Direction
Designing product and services for the digital economy
Working together with companies to enforce business and digital transformation programs through the design of valuable and competitive customer experience.
Exposing the existing service map from the point of view of the customer, I provide product owners with actionable insights.
Experience Design
Designing digital solutions for humans (and machines)
I work with design teams in defining digital products that respond to people needs, I plan for machine-to-machine interactions by designing metadata structures and organising information.
Latest Positions
2017 - present
Milan, Italy
Experience Design Director
Deloitte Digital
2014 - 2016
Milan, Italy
Service Design Director
Fjord (Accenture)
2013
Malta
Mobile UX Product Owner
Mr. Green
2010 - 2014
UK, Spain, Malta
Experience Design Consultant
Freelance
2008 - 2013
London, UK
Information Architect
Teachers TV (Ten Alps)
2005 - 2008
Barcelona, Spain
Digital Projects Lead
Dorna Sports
Freelance Gigs
2014
Madrid, Spain
Fjord (Accenture)
2014
London, UK
Friday
2013
London, UK
Bramd Union
2012
London, UK / Minsk, Belarus
Viaden
2011 - 2012
London, UK
Radical
2011
London, UK
AKQA
2011
London, UK
Huge
2010 - 2011
London, UK
Virgin Media
2010
London, UK
Agency Republic
2010
London, UK
Ten Alps
Clients
Automotive
- Alfa Romeo
- Ferrari
- Jeep
- Lamborghini
- Magneti Marelli
- Pirelli
Consumer Goods & Retail
- Amplifon
- Atelier Emé
- Calzedonia
- Danone
- Diesel
- Eastpak
- Falconeri
- IKEA
- Intimissimi
- Nike
- Swatch
- Tezenis
Fashion & Luxury Goods
- Bulgari
- Ferragamo
- Lifestyle Design Group
- Prada
- Tissot
- Zegna
Financial Services
- Agos
- BBVA
- Bancomer
- Cofidis
- Danske Bank
- Deutsche Bank
- Eurobank
- Fideuram
- ING
- Intesa Sanpaolo
- Nexi
- Banco Sabadell
- Unicredit
Healthcare & Pharmaceuticals
- Boehringer Ingelheim
- Janssen
- Johnson & Johnson
- Nobel Biocare
- Pfizer
Insurance
- Atradius
- AXA
- Fideuram
- Generali
- Intesa Sanpoalo Assicura
- Sace
Gaming & Betting
- Mr. Green
- Sisal
Media
- Dorna Sports
- Mediaset
- Sky
- Viaden
- Virgin Media
Power & Energy
- ENI
- Wood Mackenzie
Travel & Leisure
- MSC Cruises
- Silversea
Telecom Companies
- Telecom Italy
- Vodafone Italy
Utilities
- CAP
- Engie
- E.On
- RePower
- Sorgenia
Collaborations
2017 - 2019
Milan, Italy
Design Thinking for Business Observatory
Politecnico di Milano
18-20th, June 2018
Milan, Italy
ServDes2018 - Service Design Proof of Concept
Politecnico di Milano
18-20th, June 2018
Milan, Italy
ServDes2018 - Service Design Proof of Concept
How service design can drive the digital transformation of the retail revolution
Politecnico di Milano
2018 - 2019
Milan, Italy
Master in Service Design
Politecnico di Milano
2017 - 2018
Milan, Italy
Rethink! Design Thinking Stories
Politecnico di Milano
Lectures
2018 - 2019
Milan, Italy
Digital User Innovation
Politecnico di Milano
2017 - 2018
Rome, Italy
Master CESMA - Customer Experience and Social Media Analysis
TOR Vergata University
Languages
I'm fluent in:
- English
- French
- Italian
- Spanish (Castillian)
More about me
Find my résumé on LinkedIn
Download my résumé as a PDF file.