“You never learn by doing something right because you already know how to do it.
 You only learn from making mistakes and correcting them.”


I’ve been helping organizations transform digitally for over 20 years, from the design of digital products and omnichannel services, to strategy definition and cultural change.

Agile Leadership

Leading in-house strategic and design practice

I use an Agile approach to manage and lead, running DesignOps across organisations. I favour rapid prototyping in compact cycles for fast feeedback–iteration loops to guarantee constant and frequent delivery.

I build highly adaptive and effective teams, fostering collaboration and dependability, provinding clear individual goals supporting people growth.

I believe in a transparent and timely communication, for a constant alignment between strategy and operations, from design and development to deployment.

Strategic & Business Design

Helping organizations in solving business challenges.

Balancing Design Thinking with System Thinking Design, I work with organisations in defining better questions to understand the way they present theirselves to markets.

Through Futures Thinking and Scenarios Planning I help shape strategies and idenitfy opportunities by reframing trends and reshaping patterns.

Service Design & Product Direction

Designing product and services for the digital economy

Working together with companies to enforce business and digital transformation programs through the design of valuable and competitive customer experience.

Exposing the existing service map from the point of view of the customer, I provide product owners with actionable insights.

Experience Design

Designing digital solutions for humans (and machines)

I work with design teams in defining digital products that respond to people needs, I plan for machine-to-machine interactions by designing metadata structures and organising information.

Latest Positions

2017 - present

Milan, Italy

Experience Design Director

Deloitte Digital

2014 - 2016

Milan, Italy

Service Design Director

Fjord (Accenture)



Mobile UX Product Owner

Mr. Green

2010 - 2014

UK, Spain, Malta

Experience Design Consultant


2008 - 2013

London, UK

Information Architect

Teachers TV (Ten Alps)

2005 - 2008

Barcelona, Spain

Digital Projects Lead

Dorna Sports

Freelance Gigs


Madrid, Spain

Fjord (Accenture)


London, UK



London, UK

Bramd Union


London, UK / Minsk, Belarus


2011 - 2012

London, UK



London, UK



London, UK


2010 - 2011

London, UK

Virgin Media


London, UK

Agency Republic


London, UK

Ten Alps



  • Alfa Romeo
  • Ferrari
  • Jeep
  • Lamborghini
  • Magneti Marelli
  • Pirelli

Consumer Goods & Retail

  • Amplifon
  • Atelier Emé
  • Calzedonia
  • Danone
  • Diesel
  • Eastpak
  • Falconeri
  • IKEA
  • Intimissimi
  • Nike
  • Swatch
  • Tezenis

Fashion & Luxury Goods

  • Bulgari
  • Ferragamo
  • Lifestyle Design Group
  • Prada
  • Tissot
  • Zegna

Financial Services

  • Agos
  • BBVA
  • Bancomer
  • Cofidis
  • Danske Bank
  • Deutsche Bank
  • Eurobank
  • Fideuram
  • ING
  • Intesa Sanpaolo
  • Nexi
  • Banco Sabadell
  • Unicredit

Healthcare & Pharmaceuticals

  • Boehringer Ingelheim
  • Janssen
  • Johnson & Johnson
  • Nobel Biocare
  • Pfizer


  • Atradius
  • AXA
  • Fideuram
  • Generali
  • Intesa Sanpoalo Assicura
  • Sace

Gaming & Betting

  • Mr. Green
  • Sisal


  • Dorna Sports
  • Mediaset
  • Sky
  • Viaden
  • Virgin Media

Power & Energy

  • ENI
  • Wood Mackenzie

Travel & Leisure

  • MSC Cruises
  • Silversea

Telecom Companies

  • Telecom Italy
  • Vodafone Italy


  • CAP
  • Engie
  • E.On
  • RePower
  • Sorgenia


2018 - 2019

Milan, Italy

Master in Service Design

Politecnico di Milano

2017 - 2018

Milan, Italy

Rethink! Design Thinking Stories

Politecnico di Milano


2018 - 2019

Milan, Italy

Digital User Innovation

Politecnico di Milano

2017 - 2018

Rome, Italy

Master CESMA - Customer Experience and Social Media Analysis

TOR Vergata University


I'm fluent in:

  • English
  • French
  • Italian
  • Spanish (Castillian)

More about me

Find my résumé on LinkedIn

Download my résumé as a PDF file.