Experience

I’ve been helping organizations transform digitally for over 20 years, from the design of digital products and omnichannel services, to strategy definition and cultural change.

Agile Leadership

Leading in-house strategic and design practice.

I use an Agile approach to manage and lead, running DesignOps across organisations.
I favour rapid prototyping in compact cycles for fast feeedback–iteration loops to guarantee constant and frequent delivery. I build highly adaptive and effective teams, fostering collaboration and dependability, provinding clear individual goals supporting people growth.

I believe in a transparent and timely communication, for a constant alignment between strategy and operations, from design and development to deployment.

Strategic & Business Design

Helping organizations in solving business challenges.

Balancing Design Thinking with System Thinking Design, I work with organisations in defining better questions to understand the way they present theirselves to markets. Through Futures Thinking and Scenarios Planning I help shape strategies and idenitfy opportunities by reframing trends and reshaping patterns.

Service Design & Product Direction

Designing product and services for the digital economy

Working together with companies to enforce business and digital transformation programs through the design of valuable and competitive customer experience. Exposing the existing service map from the point of view of the customer, I provide product owners with actionable insights.

Experience Design

Designing digital solutions for humans (and machines)

I work with design teams in defining digital products that respond to people needs, I plan for machine-to-machine interactions by designing metadata structures and organising information.