AI Diffusion Report 2025 H2 — transcribed tables
These tables reproduce the existing in/out transcription of printed Microsoft report values. Notes retain source periods, units, approximations and known inconsistencies. Point values are not inferred from unlabeled charts. This is a transcription, not a new Microsoft dataset; verify critical figures against the linked original page.
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 2
AI diffusion by broad region
Also plotted on page 5 for North and South.
Read AI diffusion by broad region in the original PDF
| Region | H1 2025 (%) | H2 2025 (%) | Change (pp) |
|---|---|---|---|
| Global North | 22.9 | 24.7 | 1.8 |
| Global South | 13.1 | 14.1 | 1.0 |
| World | 15.1 | 16.3 | 1.2 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 4
Top 30 diffusion over time
Distinct rank and change labels from page 4. Source calls Czechia “Czech Republic” here. Chart changes differ from appendix for UAE, Switzerland, Sweden, Austria and United States. Do not silently merge change labels.
Read Top 30 diffusion over time in the original PDF
| Economy | H1 rank | H2 rank | H1 diffusion (%) | H2 diffusion (%) | Chart change (pp) |
|---|---|---|---|---|---|
| United Arab Emirates | 1 | 1 | 59.4 | 64.0 | 4.6 |
| Singapore | 2 | 2 | 58.6 | 60.9 | 2.3 |
| Norway | 3 | 3 | 45.3 | 46.4 | 1.1 |
| Ireland | 4 | 4 | 41.7 | 44.6 | 2.9 |
| France | 5 | 5 | 40.9 | 44.0 | 3.1 |
| Spain | 6 | 6 | 39.7 | 41.8 | 2.1 |
| New Zealand | 7 | 7 | 37.6 | 40.5 | 2.9 |
| Netherlands | 9 | 8 | 36.3 | 38.9 | 2.6 |
| United Kingdom | 8 | 9 | 36.4 | 38.9 | 2.5 |
| Qatar | 10 | 10 | 35.7 | 38.3 | 2.6 |
| Australia | 11 | 11 | 34.5 | 36.9 | 2.4 |
| Israel | 12 | 12 | 33.9 | 36.1 | 2.2 |
| Belgium | 14 | 13 | 33.5 | 36.0 | 2.5 |
| Canada | 13 | 14 | 33.5 | 35.0 | 1.5 |
| Switzerland | 15 | 15 | 32.4 | 34.8 | 2.4 |
| Sweden | 16 | 16 | 31.2 | 33.3 | 2.1 |
| Austria | 17 | 17 | 29.1 | 31.4 | 2.3 |
| South Korea | 25 | 18 | 25.9 | 30.7 | 4.8 |
| Hungary | 18 | 19 | 27.9 | 29.8 | 1.9 |
| Denmark | 19 | 20 | 26.6 | 28.7 | 2.1 |
| Germany | 20 | 21 | 26.5 | 28.6 | 2.1 |
| Poland | 21 | 22 | 26.4 | 28.5 | 2.1 |
| Taiwan | 22 | 23 | 26.4 | 28.4 | 2.0 |
| United States | 23 | 24 | 26.3 | 28.3 | 2.0 |
| Czechia | 24 | 25 | 26.0 | 27.8 | 1.8 |
| Italy | 26 | 26 | 25.8 | 27.8 | 2.0 |
| Bulgaria | 28 | 27 | 25.4 | 27.3 | 1.9 |
| Finland | 27 | 28 | 25.6 | 27.3 | 1.7 |
| Jordan | 29 | 29 | 25.4 | 27.0 | 1.6 |
| Costa Rica | 30 | 30 | 25.1 | 26.5 | 1.4 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 5
Global North–South adoption gap
As printed. Calculating from rounded H1 endpoints 22.9−13.1 gives 9.8.
Read Global North–South adoption gap in the original PDF
| Period | Gap (percentage points) |
|---|---|
| H1 2025 | 9.8 |
| H2 2025 | 10.6 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 6
Ten economies with largest published gains
Source table prints UAE change as 4.50%, whereas 64.0−59.4 = 4.6 pp and page 4 prints 4.6%.
Read Ten economies with largest published gains in the original PDF
| Economy | H1 2025 (%) | H2 2025 (%) | Published change (pp) |
|---|---|---|---|
| South Korea | 25.9 | 30.7 | 4.8 |
| United Arab Emirates | 59.4 | 64.0 | 4.5 |
| France | 40.9 | 44.0 | 3.1 |
| New Zealand | 37.6 | 40.5 | 2.9 |
| Ireland | 41.7 | 44.6 | 2.9 |
| Qatar | 35.7 | 38.3 | 2.6 |
| Netherlands | 36.3 | 38.9 | 2.6 |
| United Kingdom | 36.4 | 38.9 | 2.5 |
| Saudi Arabia | 23.7 | 26.2 | 2.5 |
| Belgium | 33.5 | 36.0 | 2.5 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 7
AI user base growth: labelled South Korea bar
Chart title says “H1 2025 to H2 2025”, but adjacent prose discusses growth since October 2024. Other grey bars have no labels. Do not interpret this as the change between the report’s H1/H2 diffusion rates.
Read AI user base growth: labelled South Korea bar in the original PDF
| Economy | Growth (%) |
|---|---|
| South Korea | 81.4 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 7
Growth since October 2024: narrative comparisons
Period from prose; growth metric is user base, distinct from diffusion percentage-point change. Chart calls South Korea 81.4% but has a conflicting period label.
Read Growth since October 2024: narrative comparisons in the original PDF
| Economy | Growth as stated |
|---|---|
| South Korea | More than 80% |
| World | 35% |
| United States | 25% |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 8
Korean SAT / CSAT benchmark score
Exact scores from prose, not percentiles. Source cites Korean SAT LLM leaderboard.
Read Korean SAT / CSAT benchmark score in the original PDF
| Model | Score |
|---|---|
| GPT-3.5 | 16 |
| GPT-4o | 75 |
| GPT-5 | 100 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 8
English and Korean benchmark percentiles
Ranges/bounds preserved. Original chart incorrectly repeats title “AI User Share in the Global South and Global North”; benchmark content and adjacent text identify the intended subject.
Read English and Korean benchmark percentiles in the original PDF
| Model | Language | Reported percentile |
|---|---|---|
| GPT-3.5 | English | ~70–80th |
| GPT-3.5 | Korean | <5th |
| GPT-4o | English | ~90–95th |
| GPT-4o | Korean | ~70th |
| GPT-5 | English | >95th |
| GPT-5 | Korean | >95th |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 9
AI trust in 2025
Approximate figures in report prose attributed to 2025 Edelman Trust Barometer. Report calls UAE–US difference 35 pp.
Read AI trust in 2025 in the original PDF
| Population | Trust in AI (%) |
|---|---|
| United Arab Emirates | 67 |
| United States | 32 |
| Western European nations average | 32 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 10
DeepSeek market share: explicitly labelled economies
Only four printed numeric labels. The map additionally encodes bins (≤5%, 6–10%, 11–15%, 16–20%, 21–25%, >25%); do not infer exact shares for other countries from colour.
Read DeepSeek market share: explicitly labelled economies in the original PDF
| Economy | DeepSeek market share (%) |
|---|---|
| China | 89 |
| Belarus | 56 |
| Cuba | 49 |
| Russia | 43 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 10
DeepSeek usage in Africa relative to other regions
Estimated range stated in prose. No constituent country values are printed.
Read DeepSeek usage in Africa relative to other regions in the original PDF
| Comparison | Reported multiplier |
|---|---|
| Africa relative to other regions | 2–4× |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 14
AI diffusion appendix
Original vintage. Published change labels transcribed as printed; they may differ from differences calculated from rounded endpoint values. Source prints percentage signs for change.
Read AI diffusion appendix in the original PDF
| Economy | H1 2025 (%) | H2 2025 (%) | Published change (pp) |
|---|---|---|---|
| United Arab Emirates | 59.4 | 64.0 | 4.5 |
| Singapore | 58.6 | 60.9 | 2.3 |
| Norway | 45.3 | 46.4 | 1.1 |
| Ireland | 41.7 | 44.6 | 2.9 |
| France | 40.9 | 44.0 | 3.1 |
| Spain | 39.7 | 41.8 | 2.1 |
| New Zealand | 37.6 | 40.5 | 2.9 |
| Netherlands | 36.3 | 38.9 | 2.6 |
| United Kingdom | 36.4 | 38.9 | 2.5 |
| Qatar | 35.7 | 38.3 | 2.6 |
| Australia | 34.5 | 36.9 | 2.4 |
| Israel | 33.9 | 36.1 | 2.2 |
| Belgium | 33.5 | 36.0 | 2.5 |
| Canada | 33.5 | 35.0 | 1.5 |
| Switzerland | 32.4 | 34.8 | 2.5 |
| Sweden | 31.2 | 33.3 | 2.2 |
| Austria | 29.1 | 31.4 | 2.2 |
| South Korea | 25.9 | 30.7 | 4.8 |
| Hungary | 27.9 | 29.8 | 1.9 |
| Denmark | 26.6 | 28.7 | 2.1 |
| Germany | 26.5 | 28.6 | 2.1 |
| Poland | 26.4 | 28.5 | 2.1 |
| Taiwan | 26.4 | 28.4 | 2.0 |
| United States | 26.3 | 28.3 | 2.1 |
| Czechia | 26.0 | 27.8 | 1.8 |
| Italy | 25.8 | 27.8 | 2.0 |
| Bulgaria | 25.4 | 27.3 | 1.9 |
| Finland | 25.6 | 27.3 | 1.7 |
| Jordan | 25.4 | 27.0 | 1.6 |
| Costa Rica | 25.1 | 26.5 | 1.4 |
| Slovenia | 24.6 | 26.5 | 2.0 |
| Saudi Arabia | 23.7 | 26.2 | 2.5 |
| Lebanon | 24.8 | 25.7 | 0.9 |
| Oman | 22.6 | 24.2 | 1.6 |
| Portugal | 22.4 | 24.2 | 1.8 |
| Slovakia | 22.1 | 23.8 | 1.7 |
| Croatia | 21.8 | 23.7 | 1.9 |
| Vietnam | 21.2 | 23.5 | 2.3 |
| Dominican Republic | 22.0 | 22.7 | 0.8 |
| Uruguay | 20.9 | 22.5 | 1.6 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 15
AI diffusion appendix
Original vintage. Published change labels transcribed as printed; they may differ from differences calculated from rounded endpoint values. Source prints percentage signs for change.
Read AI diffusion appendix in the original PDF
| Economy | H1 2025 (%) | H2 2025 (%) | Published change (pp) |
|---|---|---|---|
| Lithuania | 21.0 | 22.4 | 1.3 |
| Jamaica | 22.2 | 22.1 | -0.1 |
| Colombia | 20.4 | 22.0 | 1.6 |
| Panama | 20.3 | 21.5 | 1.2 |
| Serbia | 19.7 | 21.5 | 1.8 |
| South Africa | 19.3 | 21.1 | 1.8 |
| Chile | 19.6 | 20.8 | 1.2 |
| Malaysia | 18.3 | 19.7 | 1.4 |
| Argentina | 17.8 | 19.6 | 1.8 |
| Bosnia And Herzegovina | 18.2 | 19.5 | 1.3 |
| Kuwait | 17.7 | 19.1 | 1.4 |
| Greece | 17.7 | 19.1 | 1.4 |
| Japan | 16.7 | 19.1 | 2.4 |
| Philippines | 17.1 | 18.3 | 1.2 |
| Georgia | 17.3 | 18.2 | 0.9 |
| Mexico | 16.7 | 17.8 | 1.1 |
| Ecuador | 17.0 | 17.7 | 0.8 |
| Brazil | 15.6 | 17.1 | 1.5 |
| Moldova | 16.6 | 17.0 | 0.4 |
| Albania | 15.8 | 16.5 | 0.7 |
| China | 15.4 | 16.3 | 0.9 |
| Romania | 15.3 | 16.2 | 0.9 |
| El Salvador | 14.6 | 16.2 | 1.6 |
| India | 14.2 | 15.7 | 1.4 |
| Azerbaijan | 14.2 | 15.5 | 1.3 |
| Guatemala | 13.7 | 14.8 | 1.1 |
| Peru | 13.4 | 14.7 | 1.2 |
| Türkiye | 13.4 | 14.6 | 1.2 |
| Mongolia | 12.6 | 14.3 | 1.7 |
| Namibia | 13.0 | 13.8 | 0.9 |
| Libya | 12.7 | 13.7 | 1.1 |
| Kazakhstan | 12.7 | 13.7 | 1.1 |
| Botswana | 12.8 | 13.7 | 0.9 |
| Gabon | 12.3 | 13.4 | 1.1 |
| Egypt | 12.5 | 13.4 | 0.9 |
| Honduras | 12.4 | 13.1 | 0.7 |
| Nepal | 12.3 | 13.0 | 0.8 |
| Senegal | 12.4 | 12.9 | 0.5 |
| Indonesia | 11.7 | 12.7 | 1.1 |
| Tunisia | 12.3 | 12.7 | 0.4 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 16
AI diffusion appendix
Original vintage. Published change labels transcribed as printed; they may differ from differences calculated from rounded endpoint values. Source prints percentage signs for change.
Read AI diffusion appendix in the original PDF
| Economy | H1 2025 (%) | H2 2025 (%) | Published change (pp) |
|---|---|---|---|
| Zambia | 11.7 | 12.3 | 0.5 |
| Algeria | 11.3 | 12.0 | 0.8 |
| Cote D'Ivoire | 10.8 | 11.7 | 0.8 |
| Bolivia | 10.9 | 11.6 | 0.7 |
| Iraq | 10.3 | 11.2 | 0.9 |
| Paraguay | 10.1 | 11.0 | 0.9 |
| Morocco | 10.5 | 10.9 | 0.3 |
| Gambia | 10.6 | 10.9 | 0.2 |
| Thailand | 9.1 | 10.7 | 1.6 |
| Nicaragua | 10.0 | 10.7 | 0.7 |
| Iran | 9.6 | 10.7 | 1.1 |
| Pakistan | 9.7 | 10.3 | 0.7 |
| Angola | 8.9 | 9.7 | 0.8 |
| Madagascar | 8.9 | 9.7 | 0.8 |
| Malawi | 8.9 | 9.7 | 0.8 |
| Mozambique | 8.9 | 9.7 | 0.8 |
| Benin | 8.7 | 9.3 | 0.6 |
| Burkina Faso | 8.7 | 9.3 | 0.6 |
| Ghana | 8.7 | 9.3 | 0.6 |
| Guinea | 8.7 | 9.3 | 0.6 |
| Guinea-Bissau | 8.7 | 9.3 | 0.6 |
| Liberia | 8.7 | 9.3 | 0.6 |
| Mali | 8.7 | 9.3 | 0.6 |
| Mauritania | 8.7 | 9.3 | 0.6 |
| Niger | 8.7 | 9.3 | 0.6 |
| Nigeria | 8.7 | 9.3 | 0.6 |
| Sierra Leone | 8.7 | 9.3 | 0.6 |
| Togo | 8.7 | 9.3 | 0.6 |
| Lesotho | 8.8 | 9.1 | 0.4 |
| Myanmar | 8.4 | 9.1 | 0.7 |
| Ukraine | 9.1 | 9.0 | -0.1 |
| French Guiana | 8.3 | 9.0 | 0.7 |
| Guyana | 8.3 | 9.0 | 0.7 |
| Suriname | 8.3 | 9.0 | 0.7 |
| Venezuela | 8.3 | 9.0 | 0.7 |
| Belarus | 7.6 | 8.4 | 0.8 |
| Kyrgyzstan | 7.6 | 8.2 | 0.7 |
| Kenya | 7.8 | 8.1 | 0.3 |
| Russia | 7.6 | 8.0 | 0.4 |
| Cameroon | 7.0 | 7.8 | 0.7 |
Microsoft-AI-Diffusion-Report-2025-H2.pdf · page 17
AI diffusion appendix
Original vintage. Published change labels transcribed as printed; they may differ from differences calculated from rounded endpoint values. Source prints percentage signs for change.
Read AI diffusion appendix in the original PDF
| Economy | H1 2025 (%) | H2 2025 (%) | Published change (pp) |
|---|---|---|---|
| Central African Republic | 7.0 | 7.8 | 0.7 |
| Chad | 7.0 | 7.8 | 0.7 |
| Congo | 7.0 | 7.8 | 0.7 |
| Congo (DRC) | 7.0 | 7.8 | 0.7 |
| Haiti | 7.1 | 7.6 | 0.5 |
| Zimbabwe | 6.9 | 7.6 | 0.6 |
| Papua New Guinea | 7.2 | 7.3 | 0.2 |
| Syria | 6.7 | 7.1 | 0.4 |
| Bangladesh | 6.5 | 7.1 | 0.6 |
| Burundi | 6.4 | 6.8 | 0.4 |
| Eritrea | 6.4 | 6.8 | 0.4 |
| Ethiopia | 6.4 | 6.8 | 0.4 |
| Somalia | 6.4 | 6.8 | 0.4 |
| South Sudan | 6.4 | 6.8 | 0.4 |
| Sudan | 6.4 | 6.8 | 0.4 |
| Tanzania | 6.4 | 6.8 | 0.4 |
| Uganda | 6.4 | 6.8 | 0.4 |
| Laos | 6.0 | 6.7 | 0.8 |
| Armenia | 6.2 | 6.6 | 0.4 |
| Sri Lanka | 6.2 | 6.6 | 0.4 |
| Uzbekistan | 5.7 | 6.3 | 0.6 |
| Rwanda | 6.0 | 6.3 | 0.2 |
| Cuba | 5.7 | 6.1 | 0.4 |
| Afghanistan | 5.1 | 5.6 | 0.4 |
| Tajikistan | 5.1 | 5.6 | 0.4 |
| Turkmenistan | 5.1 | 5.6 | 0.4 |
| Cambodia | 4.6 | 5.1 | 0.5 |