APB

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As the Product Director, I am currently focused on defining and developing innovative digital products for two of Saudi Arabia's most ambitious entertainment and cultural projects: Qiddiya and Seven.

Qiddiya aims to be the Kingdom's capital of entertainment, sports, and the arts.

Seven (Saudi Entertainment Ventures) is focused on building a network of entertainment complexes across the Kingdom.

My responsibilities include:

Digital Strategy Development: Crafting a comprehensive digital strategy that aligns with Qiddiya’s vision to become a global destination.

Product Roadmap: Defining the product roadmap to ensure the timely and successful launch of digital initiatives.

User Experience Design: Leveraging human-centered design principles to create engaging and seamless digital experiences for visitors.

Stakeholder Collaboration: Working closely with cross-functional teams and stakeholders to ensure that digital products meet business objectives and user needs.

Agile Implementation: Utilizing Agile methodologies to drive rapid prototyping, iterative development, and continuous improvement of digital solutions.