VP-level design leadership for complex, trust-critical digital products and services across EU and MENA. Aligns strategy, delivery, and governance so teams can ship fast without losing quality—especially in AI, identity/privacy, regulated UX, and service ecosystems.
Executive/VP-level design leadership: portfolio direction, org operating model, governance, quality and strategy.
Design direction across complex products/services; scaling quality through patterns, state design, and delivery rituals.
End-to-end service ecosystems; operational truth, blueprinting, and governance that ships.
Ambiguity-to-decision leadership; framing, prioritisation, and decision artefacts that enable delivery.
Product direction and UX leadership for trust-critical and AI-enabled products; state design and measurable outcomes.