Agile
Leadership

Empowering teams &
Driving Innovation

In my capacity as a leader, I've excelled in orchestrating teams both within organizations and externally, harnessing the power of Agile methodologies and Design Sprints to champion rapid prototyping and iterative development.

Agile & Design Sprints. Championed Agile methodologies and Design Sprints, fostering a culture of rapid prototyping, iterative development, and continuous improvement.

Building from the Ground Up. Started Fjord Italy studio, building a robust design team from scratch. Managed over 30 designers at Deloitte Digital, showcasing my knack for leadership and team development.

Global Team Leadership. At Globant, I excel in leading remotely distributed, multidisciplinary teams across different time zones, with a focus on:

• Clear communication
• Strategic alignment
• Driving exceptional outcomes in complex environments

Product &
Strategic Design

Innovating at the Intersection of Strategy & Design

My role as a Product Director and Strategic Design leader is characterized by a deep commitment to driving innovation and addressing complex market challenges through a data-informed, human-centered approach.

Cross-Industry Impact. Spearheaded product design and development initiatives across various sectors, particularly in the travel && leisure industry in the MENA & EU regions, and smart cities projects.

Tech-Driven Solutions. Led projects in media & entertainment and developed pioneering digital ID, booking, and ticketing systems, integrating:

• Emerging technologies
• User engagement strategies
• Enhanced security measures

Strategic Vision. My approach combines data-driven insights with a human-centric focus, guiding products from conception to market triumph and setting new benchmarks in digital product and strategic design.

Experience
Design

Mastering User-Centric Design

With over twenty years dedicated to Service and Experience Design, I have honed a mastery over organizing information across complex systems, significantly improving content findability and accessibility.

Complex System Navigation. Specialized in organizing information across intricate systems to dramatically improve content findability and accessibility, through:

• Metadata & taxonomy designs
• Retrival & Recommendation logic

Intuitive Design. Crafted seamless UIs for data integration and developed UX patterns for a vast array of platforms, including:

• B2C, B2B, and B2B2C web services
• Integrated GIS, un/structured data dashboards

Engaging Digital Experiences.My work consistently focuses on delivering compelling, user-centered digital experiences, underpinned by a profound understanding of user needs and strategic business objectives.

These methodologies are not just tools but represent a mindset of continuous learning, adaptation, and strategic foresight, essential for leadership in the dynamic landscape of digital product and service design.

System Thinking Design

Applying a holistic perspective to understand complex systems, identifying interdependencies, and designing solutions that address root causes rather than just symptoms. This approach is crucial for sustainable and impactful design strategies that consider the broader ecosystem in which products and services operate.

Scenario Planning &
Competitive Landscape Analysis

Employing foresight to anticipate future developments and understand the competitive field, guiding strategic decision-making.

Service Blueprinting &
Value Proposition Design

Mapping out service interactions and crafting compelling value propositions to meet customer needs and differentiate in the market.

Envisioning Workshops &
Field Research

Facilitating creative sessions to uncover insights and gather real-world data, fostering innovative thinking and grounded strategies.

Speculative Design &
Rapid Prototyping

Leveraging creative narratives and quick prototyping to explore future possibilities and validate concepts with speed and agility.

Customer Journey Mapping

Charting the customer's path through interactions with products and services, identifying key touchpoints for enhancement and innovation.

War Rooms Setup &
Workshops Facilitation

Establishing collaborative environments for intensive problem-solving, ensuring alignment and driving forward momentum in project teams.

Résumé

You can download my résumé (PDF) from here.

You can find the ConTeXt template files for you to use and format your own cv on my GitHub account: here.

I have a few Midjourney prompts up for sale on Promptbase.