20+ years
VP-level design leadership across global enterprises.
Design leadership for complex systems
I help leaders ship trust-critical digital products and services across EU and MENA — aligning strategy, delivery, and governance so teams can move fast without losing quality.
EU/ MENA
Cross-border delivery across regulated and high‑trust domains.
250+
Workshops for alignment, decision‑making, and innovation.
Fluent
English · French · Spanish · Italian.
Agentic Experience (AX) & AI‑enabled products
Designing human–AI collaboration, trust cues, and safe autonomy for real‑world delivery.
ExploreSmart Cities & Urban Platforms
Omnichannel service ecosystems that integrate digital services with physical space.
ExploreDigital Identity, Privacy & Data Governance
Consent, trust cues, and privacy‑by‑design patterns for regulated environments.
ExploreMy work across industries, and markets.
Leadership examples across regulated and high‑trust domains.
Explore case studies
How I create leverage
A repeatable leadership model that turns ambiguity into decisions — and decisions into delivery.
01 Strategy & Direction
Turn ambiguity into decisions
Framing, prioritisation, and product direction with clear decision ownership and traceability.
02 Experience & Service Design
Design journeys and ecosystems
End‑to‑end service models, state design, and operational fit — not just interfaces.
03 Leadership & Facilitation
Scale quality with governance
Rituals, critique, patterns, and design ops that protect craft under delivery pressure.
Contact
For strategic innovation, AI experience, identity/governance, or city‑scale services.