Agile
Leadership

Empowering teams &
Driving Innovation

In my capacity as a senior leader, I've excelled in orchestrating teams within organizations and externally, leveraging Agile methodologies and Design Sprints to drive rapid prototyping and iterative development.

Championed Agile methodologies and Design Sprints, fostering a culture of rapid prototyping, iterative development, and continuous improvement.

Started the Fjord Italy studio, building a robust design team from scratch. Managed over 30 designers at Deloitte Digital, demonstrating my expertise in leadership and team development.

At Globant, I lead remotely distributed, multidisciplinary teams across different time zones, with a focus on:

• Clear communication
• Strategic alignment
• Driving exceptional outcomes in complex environments

Product &
Strategic Design

Innovating at the
Intersection of Strategy & Design

My role as a Product Director and Strategic Design leader is characterized by a deep commitment to driving innovation and addressing complex market challenges through a data-informed, human-centered approach.

Cross-Industry Impact. Spearheaded product design and development initiatives across various sectors, particularly in the travel && leisure industry in the MENA & EU regions, and smart cities projects.

Tech-Driven Solutions. Led projects in media & entertainment and developed pioneering digital ID, booking, and ticketing systems, integrating:

• Emerging technologies
• User engagement strategies
• Enhanced security measures

Strategic Vision. My approach combines data-driven insights with a human-centric focus, guiding products from conception to market triumph and setting new benchmarks in digital product and strategic design.

Experience
Design

Mastering User-Centric
Design

With over twenty years dedicated to Service and Experience Design, I have honed a mastery over organizing information across complex systems, significantly improving content findability and accessibility.

Complex System Navigation. Specialized in organizing information across intricate systems to dramatically improve content findability and accessibility, through:

• Metadata & taxonomy design
• Retrival & Recommendation logic

Intuitive Design. Crafted seamless UIs for data integration and developed UX patterns for a vast array of platforms, including:

• B2C, B2B, and B2B2C web products
• Integrated GIS, un/structured data dashboards

Engaging Digital Experiences. My work consistently focuses on delivering compelling, user-centered digital experiences, underpinned by a profound understanding of user needs and strategic business objectives.