A Strategic Designer, I help organisations transform and innovate through systemic thinking and data informed change.
With over 20 years' experience, I've been working for global brands across industries and markets, in collaboration with leading design agencies and consultancies.
Leadership
Designing, building and leading teams is the defining element of my career.
From the very beginning of the web, when building teams was also about defining the taxonomy for the job, to setting up and leading agile teams for today's competitive landscape.
As a design leader for complex, global organisations, I contribute in definining the culture, methodology, and go-to market strategies as well as being an advocate for design-driven system thinking.
Strategic
Design
I've been working across the EU on business-defining projects
I've been helping organisations solving exciting challenges through the definition of strategies, business initiatives, and the design of products and services.
I support change within orgnaisations by applying system thinking and design thinking as tools to reframe challenges as well as facilitating buy-in from all stakeholders.
My analysis is data informed, and I foster a multidisciplinary, multicultural collaborative approach at all levels of the design process.
Experience Design &
Product Direction
I design human-centered omnichannel products & experiences across industries and markets, for consumers and B2B solutions.
I’ve been working at the definition and design of solutions, helping brands succesfully communicate, establish and strengthen their relationship with a global audience.
Positions
I’ve been working for some of the major consultancies and design agencies, including the following.
2022 - present
Strategic & Experience Design Director / Product Director
Globant
Madrid, Spain
2017 - 2022
Strategic & Experience Design Director
Deloitte Digital
Milan, Italy
2014 - 2016
Service Design Director
Fjord
Milan, Italy
2013
Mobile Experience Product Owner
Mr. Green
Malta
2008 - 2010
Information Architect
Teachers TV
London, UK
2005 - 2008
Digital Projetcs Lead
Dorna Sports
Barcelona, Spain
Freelance gigs
Agency Republic
London, UK
AKQA
London, UK
Brand Union
London, UK
Fjord
Madrid, Spain
Friday
London, UK
Huge
London, UK
Radical
London, UK
Viaden
London, UK/Minsk, Belarus
Virgin Media
London, UK
Methodologies, Industries, Clients
Working with clients, I use methodologies and tools, such as Scenario Planning and Competitive Landscape Mapping & Benchmarking, Service Blueprints Mapping, Value Proposition Design, Envisioning Workshops, Field Research, Speculative Design, Rapid Prototyping Design, War Rooms Set Up & Facilitation, Customer Journeys Mapping, among others.
Automotive
- Alfa Romeo
- FCA
- Ferrari
- Jeep
- Lamborghini
- Maserati
- Octo Telematics
- Pirelli
- Stellantis
Consumer Goods
Retail
- Atelier Emè
- Bata
- Calzedonia
- Danone
- Eastpak
- Illy
- Intimissimi
- Nike
- Swatch
- Tezenis
- Tissot
Fashion &
Luxury Goods
- Bulgari
- Cucinelli
- Poltrona Frau
- Prada
- Richemont
Financial Services
- Agos
- Bancomer
- Bapr
- BBVA
- BCC
- Cofidis
- Eurobank
- Fideuram
- ING
- Intesa Sanpaolo
- Mediolanum
- Banco Sabadell
- Santander
- Unicredit
Gaming
- Mr. Green
- Sisal
Gas & Power
Utiilities
- Engie
- ENI
- Eon
- RePower
- Sorgenia
Healthcare
Pharma
- Boehringer Ingelheim
- Jenssen
- Menarini
- Nobel Biocare
- Pfizer
Insurance
- Atradius
- Fideuram Vita
- Generali
- Intesa Sanpaolo Vita
- Sace
Media
- Dorna Sports
- Sky
- Viaden
- Virgin Fibra
- Virgin Media
Sports & Entertainment
- LaLiga Tech
Telco
- Telecom Italia
- Vodafone
Travel & Leisure
- Alpitour
- Costa Crociere
- Explora
- MSC Cruises
- Silversea
Contact
You can contact me at a@pianabianco.com
In the press
Il servizio funzionerà? Molto dipende dal design
Il Sole 24 Ore - Tecnologia
Service Design in Companies
Linköping University Electronic Press - ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy
The Design Thinking for Business Observatory of the Politecnico di Milano was founded in 2017 and aims to be the point of reference for the community of innovators who adopt pioneering approaches like Design Thinking in creating value for their companies.
