A Strategic Designer, I help organisations transform and innovate through systemic thinking and data informed change.
With over 20 years' experience, I've been working for global brands across industries and markets, in collaboration with leading design agencies and consultancies.
Designing, building and leading teams is the defining element of my career.
From the very beginning of the web, when building teams was also about defining the taxonomy for the job, to setting up and leading agile teams for today's competitive landscape.
As a design leader for complex, global organisations, I contribute in definining the culture, methodology, and go-to market strategies as well as being an advocate for design-driven system thinking.
I've been working across the EU on business-defining projects
I've been helping organisations solving exciting challenges through the definition of strategies, business initiatives, and the design of products and services.
I support change within orgnaisations by applying system thinking and design thinking as tools to reframe challenges as well as facilitating buy-in from all stakeholders.
My analysis is data informed, and I foster a multidisciplinary, multicultural collaborative approach at all levels of the design process.
Experience Design &
I design human-centered omnichannel products & experiences across industries and markets, for consumers and B2B solutions.
I’ve been working at the definition and design of solutions, helping brands succesfully communicate, establish and strengthen their relationship with a global audience.
I’ve been working for some of the major consultancies and design agencies, including the following.
2022 - present
Strategic & Experience Design Director / Product Director
2017 - 2022
Strategic & Experience Design Director
2014 - 2016
Service Design Director
Mobile Experience Product Owner
2008 - 2010
2005 - 2008
Digital Projetcs Lead
London, UK/Minsk, Belarus
Methodologies, Industries, Clients
Working with clients, I use methodologies and tools, such as Scenario Planning and Competitive Landscape Mapping & Benchmarking, Service Blueprints Mapping, Value Proposition Design, Envisioning Workshops, Field Research, Speculative Design, Rapid Prototyping Design, War Rooms Set Up & Facilitation, Customer Journeys Mapping, among others.
- Alfa Romeo
- Octo Telematics
- Atelier Emè
- Poltrona Frau
- Intesa Sanpaolo
- Banco Sabadell
- Mr. Green
Gas & Power
- Boehringer Ingelheim
- Nobel Biocare
- Fideuram Vita
- Intesa Sanpaolo Vita
- Dorna Sports
- Virgin Fibra
- Virgin Media
Sports & Entertainment
- LaLiga Tech
- Telecom Italia
Travel & Leisure
- Costa Crociere
- MSC Cruises
You can contact me at firstname.lastname@example.org
In the press
Il Sole 24 Ore - Tecnologia
Linköping University Electronic Press - ServDes2018. Service Design Proof of Concept, Proceedings of the ServDes.2018 Conference, 18-20 June, Milano, Italy
The Design Thinking for Business Observatory of the Politecnico di Milano was founded in 2017 and aims to be the point of reference for the community of innovators who adopt pioneering approaches like Design Thinking in creating value for their companies.