20+
VP-level design leadership across global enterprises.
Design leadership for complex systems
I help leaders ship trust-critical digital products and services across EU and MENA — aligning strategy, delivery, and governance so teams can move fast without losing quality.
EU/
Cross-border delivery across regulated and high‑trust domains.
250+
Workshops for alignment, decision‑making, and innovation.
Fluent
English · French · Spanish · Italian.
Agentic Experience (AX) & AI‑enabled products
Designing human–AI collaboration, trust cues, and safe autonomy that scale adoption, decision quality, and delivery in regulated, real‑world contexts.
ExploreSmart Cities & Urban Platforms
Omnichannel service ecosystems that integrate digital services with physical space, operations, and measurable outcomes across touchpoints.
ExploreDigital Identity, Privacy & Data Governance
Consent, trust cues, and privacy‑by‑design patterns that meet regulatory constraints while keeping experiences usable and safe.
ExploreMy work across industries, and markets.
Leadership examples across regulated and high‑trust domains.
Explore case studies
How I create leverage in design leadership
Strategic design executive leadership for VP/Director/Head of Design roles: turning ambiguity into decisions and decisions into delivery across product, service, and governance.
01 Strategy & Direction
Product strategy and design direction
Portfolio framing, prioritisation, and decision ownership that make product direction executable and traceable.
02 Experience & Service Design
End-to-end service and journey design
Service models, state design, and operational fit across complex digital ecosystems, not just interfaces.
03 Leadership & Facilitation
Design leadership, governance, and scale
Hiring, team operating models, critique rituals, and quality gates that protect craft under delivery pressure.
Contact
Considering me for VP/Director/Head of Design roles, strategic advisory, or speaking? Send the brief, scope, and timeline and I will respond directly.