Agentic mediation occurs when software interprets a person’s goal and deals with another service on their behalf. The agent can change which options the person sees and which action follows.
A traveller asks for a train that arrives before noon and allows a bicycle. Their agent checks three operators’ carriage rules and presents two eligible trains, in departure order, without forwarding the operators’ promotional rankings.
Read: Inverting the interface: design, personal agents, and the post-brand world
Essays
What happens when people experience brands, services, and institutions primarily through their own AI agents—rather than through brand‑designed apps, websites, and campaigns?