Illustrative example
A team requests ten “professional” bank homepages, then selects only those with the same restrained colours and stock portraits as its competitors. The shortlist reveals the team’s own narrow idea of professionalism.
The AI mirror is the way generated work reflects the habits and standards people supply through training examples, prompts and selection. Its output can reveal a preference the people commissioning it never stated.
A team requests ten “professional” bank homepages, then selects only those with the same restrained colours and stock portraits as its competitors. The shortlist reveals the team’s own narrow idea of professionalism.
Essays
A reflection on the future of Design and the evolving role of the Designer in a world increasingly shaped by artificial intelligence.