Inverting the interface: design, personal agents, and the post-brand world
What happens when people experience brands, services, and institutions primarily through their own AI agents—rather than through brand‑designed apps, websites, and campaigns?
A controlled concept in the in/out vocabulary — used to connect essays, dossiers and recurring arguments across the journal.
What happens when people experience brands, services, and institutions primarily through their own AI agents—rather than through brand‑designed apps, websites, and campaigns?