A curated editorial collection in the in/out taxonomy — grouping essays that develop a shared strategic question from different angles.
As software moves from answering questions to taking action, design can no longer focus solely on interfaces. The central challenge becomes agency itself: who may act, under whose authority, within which constraints, and with what accountability.
Design leadership now has one job: move from polishing surfaces to authoring governable delegation.
What happens when people experience brands, services, and institutions primarily through their own AI agents—rather than through brand‑designed apps, websites, and campaigns?