Alessandro L. Piana Bianco
Strategic Innovation & Design — EU / MENA

Service Design Director — Ecosystems

If you’re hiring service design leadership for ecosystems (platforms, vendors, regulators, operations), here is the evidence: service coherence, recoverability, and governance that ships.

Claims

What you can expect

  • Service blueprints that drive delivery — dependencies, roles, failure modes — not posterware.
  • Operational truth and recoverability — service states, escalation paths, and handoffs designed explicitly.
  • Governance across touchpoints — patterns + rules + decision rights across teams and partners.
  • High-stakes journeys — consent, identity, payments, disputes — designed for trust.
  • Cross-market scalability — common core + local service layers across EU/MENA.
Evidence

Evidence links

Proof queries

Jump into /proof/

What I do

What I do in the first 30 / 60 / 90 days

30 days
  • Map end-to-end service: actors, handoffs, operational truth, and failure modes.
  • Define service-level success metrics (friction, support debt, recoverability).
  • Establish an explicit escalation model and ownership boundaries.
60 days
  • Redesign the highest-friction handoffs; implement service states and recoverability patterns.
  • Add lightweight governance checkpoints across touchpoints and vendors.
  • Ship improvements in one critical journey to prove value and build adoption.
90 days
  • Scale blueprint into an operating model: rituals, decision rights, and measurement.
  • Codify common core + local service layers; define exception rules.
  • Reduce support debt through state design, clearer controls, and operational visibility.

Selected case studies

Case study

Cross-border wallet & transactional products — KSA + EU requirements

Focus: ecosystem delivery + market layers + trust patterns under constraints

  • Defined end-to-end service journeys and operational touchpoints across markets.
  • Turned dependencies into delivery sequencing and governance checkpoints.
  • Designed trust patterns for regulated transactions and consent/controls.
Case study

Eurobank — Digital banking redesign under Greek capital controls

Focus: constraint communication + service exceptions + trust under stress

  • Designed constraint messaging and exception handling where user trust was at stake.
  • Built reusable patterns for transactional flows and recovery states.
  • Enabled consistent delivery across segments under non-negotiable constraints.
Case study

Intesa Sanpaolo + UniCredit — Online banking redesign at scale

Focus: multi-segment service coherence + governance + transactional UX

  • Unified interaction patterns across customer types to keep the service coherent.
  • Introduced governance mechanisms to prevent late-stage rework and drift.
  • Improved predictability and clarity of high-risk service flows.

Contact

If you’re hiring for this role, send the brief, constraints, and what “good” looks like in your org.