Alessandro L. Piana Bianco
Strategic Innovation & Design — EU / MENA

Case Studies

A curated index of industries and topics. Each entry links to detailed case studies focused on outcomes, constraints, and what I led.

Automotive

B2B commerce platforms, premium brand enablement, and global channel redesign.

B2B commerceSpare parts platform
SearchabilityCatalogue + IA
Field researchEU markets
WorkshopsDT alignment
Premium brandsJeep + Alfa Romeo
Global channelsMaserati redesign

Banking

Regulated journeys, transactional UX, design governance, and delivery at scale.

RegulatedHigh-stakes flows
Multi-segmentRetail / SME / Corporate / Wealth
GovernancePatterns at scale
KSA + EUCross-border wallet
AI/MLDecision support
Design ThinkingExecutive alignment

Insurance

Dashboards, regulatory change, and digital-only product launches in complex insurance organisations.

Agency networkAgents ↔︎ HQ
KPI governanceSemantics + ownership
RBACRoles + permissions
IVASS 41Regulatory UX
AuditabilityTraceability cues
WorkshopsOpportunity framing
Digital-onlySprint-led launch

Financial Services

Payments, physical-channel UX, and process digitisation across banking + insurance contexts.

PaymentsService + channels
Physical UXATM systems
AgileSprints + rapid prototyping
ResearchUser insights
Design systemsScalable patterns
WorkflowsProcess digitisation
TrustRisk + compliance

Retail & Commerce

Conversion funnels, multi-brand commerce, and omnichannel service experiences that scale.

ConversionCheckout funnels
Multi-brandPortfolio commerce
OmnichannelStore ↔︎ digital service
GlobalMulti-market rollout
State designErrors + recovery
GovernanceReusable patterns

Telco & Media

Self-serve at scale, lifecycle experiences, and media/subscription ecosystems.

Self-serveMobile care
LifecycleAcquire → activate → manage
BlueprintsOps reality
Reverse logisticsDelivery + returns
SubscriptionEntitlements + states
Localisation7 languages
RequirementsDelivery-ready artefacts

Travel & Leisure

End-to-end guest journeys, service blueprinting, booking ecosystems, and trust-critical flows.

OmnichannelAboard + ashore
WayfindingAccessibility-first
EcosystemWallet / ID / commerce
BiometricsPrivacy-aware adoption
BookingIntegration + state model
BrandPortfolio clarity

Fashion & Luxury Goods

Global luxury commerce, localisation frameworks, clientelling, and conversion-critical UX.

GlobalMulti-market commerce
LocalisationCommon core + local layers
Multi-brandShared UX governance
ClientellingStore ↔ customer
CheckoutConversion-critical states
PrivacyConsent-aware UX

Pharma

Design thinking, internal platforms, and enablement—improving marketing operations, knowledge sharing, and field-team readiness at scale.

WorkshopsAlignment + co-creation
Marketing OpsAutomation processes
Intranet UXFindability + IA
EnablementSales training comms
GlobalMulti-region delivery
AdoptionGovernance + rollout

Other selected clients

Proof of work

Trust-first evidence: claims, case studies, and public sources, ranked and searchable. Search once, see why each result holds.

Hire me: Choose the engagement mode

If you are hiring: send a short brief (scope + constraints + success metrics). I’ll reply with fit, approach, and a first-week plan.

Advisory retainer ~ 1-2 days/week

What it is

A light-footprint, high-leverage advisory role embedded alongside senior leadership (C-suite, VP Product, Head of Design, Head of Digital). I operate as a strategic sparring partner rather than an execution lead.

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Interim leadership ~ 8-16 weeks

What it is

A time-boxed, hands-on leadership role (e.g. Interim Design Director / Head of Product Experience) with full operational responsibility.

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Venture sprint ~ 4-6 weeks, fixed scope

What it is

A focused, outcome-driven engagement to validate or crystallise a specific opportunity, often pre-funding, pre-build, or pre-scale.

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Contact

Considering me for VP/Director/Head of Design roles, strategic advisory, or speaking? Send the brief, scope, and timeline and I will respond directly.