Scan the proof map
Start from Proof of work — ranked claims with links to evidence and case studies.
- Search for your domain keywords (e.g., banking, privacy, governance, state model).
- Open a claim and review the linked evidence and cases.
Hire me
VP/Director-level strategic design leader with 20+ years building and scaling product, service, and design organisations across complex ecosystems.
I lead at the intersection of strategy, delivery, and governance — translating ambiguity into decision-ready artefacts and delivery-ready systems so teams ship fast without losing quality.
My work spans regulated and trust-sensitive domains (banking, identity, health, AI-enabled products), where auditability, recoverability, and adoption are as critical as craft and velocity.
Deep experience across EU and MENA, leading cross-border programmes, executive alignment, and operating models that turn ambiguity into decisions — and decisions into delivery.
I partner closely with Product, Engineering, Data, and Risk/Compliance to align intent with constraints and to keep quality consistent at scale.
How to evaluate me in 3 minutes
Check governance operating model
Use Design Governance OS — operating model + templates (NDA-safe) — to see how I scale design quality in digital products without bureaucracy.
- Decision rights, critique rituals, quality gates.
- Pattern evolution rules, escalation paths, state model first.
- AI/agent workflows: autonomy bounds, guardrails, auditability.
Validate leadership scope
Use the Résumé for scope and trajectory (org scale, domains, markets, years).
- Director/VP-level responsibility, cross-org alignment.
- 250+ workshops and complex stakeholder ecosystems.
Choose the engagement mode
If you are hiring: send a short brief (scope + constraints + success metrics). I’ll reply with fit, approach, and a first-week plan.
Permanent
I’m open to permanent roles when there’s a strong cultural match.
Advisory retainer ~ 1-2 days/week
What it is
A light-footprint, high-leverage advisory role embedded alongside senior leadership (C-suite, VP Product, Head of Design, Head of Digital). I operate as a strategic sparring partner rather than an execution lead.
moreInterim leadership ~ 8-16 weeks
What it is
A time-boxed, hands-on leadership role (e.g. Interim Design Director / Head of Product Experience) with full operational responsibility.
moreVenture sprint ~ 4-6 weeks, fixed scope
What it is
A focused, outcome-driven engagement to validate or crystallise a specific opportunity, often pre-funding, pre-build, or pre-scale.
moreSignals of fit
You’ll like working with me if…
You need clarity + speed in messy orgs.
I design governance and decision-making so teams can execute without design-by-committee.
- Principles that translate into shipped interfaces.
- Rituals: reviews, metrics, quality gates that don’t slow delivery.
- Service blueprints and state models that reduce support debt.
High-stakes contexts
Regulated, trust-sensitive products.
Identity, finance, and complex ecosystems where auditability and recoverability matter.
- Consent + control, safe defaults, role-based access.
- “No silent failure”: reversible actions and clear status.
- Operational evidence surfaces: explain “why this”.
Contact
Considering me for VP/Director/Head of Design roles, strategic advisory, or speaking? Send the brief, scope, and timeline and I will respond directly.